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China Publishing Group
Xu Zhang |
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Original language | |
Chinese | |
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Business Chinese – Culture Analysis
This series of textbooks are designed and written to help students who have studied
three years of Chinese (or the equivalent) to achieve greater proficiency in the oral
and written use of the language. Working with real case studies of international
and Chinese companies within the Chinese marketplace, students will gain insight
into Chinese business practices, develop cultural awareness, and get a feel for the
excitement and challenge of working in today's global business world. Student will
critically examine the successes and failures of firms within the Chinese business
arena. Topics of wide interest such as international marketing and trade, finance,
management strategy, business politics, and business ethics will be addressed.
Available products |
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Book
Published by China Publishing Group , ISBN: 9787500141280 Main content page count: 244 Pages ISBN: 9787500141280 |