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10 TO 25

David Yeager

The New Science of Motivating Young People

What if there was a way to make today's young people and the generations that follow smarter, happier and more successful as well as better and more effective parents, teachers, managers, coaches, counselors, and leaders? To get there, we need a complete transformation in the way adults communicate with young people and David Yeager's 10 TO 25 is a key to that transformation.
The sad truth is that we live in a world in which the vast majority of adults view 10- to 25-year-olds as scary, impulsive, largely unfathomable creatures. There's a biological reality to this that goes way beyond mere puberty: from a neurological perspective the 10-year-old and the 25-year-old have pretty much the same brain. The hormones flooding their bodies cause them to suddenly crave status and respect like never before. And just as they're experiencing these new cravings, they're also rapidly gathering new mental and physical capacities that open up entirely new social vistas of exploration and development. Is it all that surprising that the adults in their lives don't know how to adapt to this new reality? They can barely keep up. We can barely keep up. What if all this could change? What if adults knew how to effectively mentor the young people in their lives, rather than waste their time in failed efforts to control or please them? Imagine homes without the screaming and fighting, classrooms filled with students who want to learn and teachers who love their job, workplaces where junior staff embraces being challenged and critiqued, teams whose coaches help every player - not just their stars - up their game; a world in which the generations look up to, rather than resent, each other for who they are and what they've accomplished. David Yeager's 10 TO 25 will show us that all this can and will happen. Why? Because, in addition to its cutting-edge science, wise observations and great stories, the narrative will feature actionable advice that's proven to be effective across multiple settings and a wide variety of populations. David Yeager is an associate professor of psychology at University of Texas, Austin, a former middle school teacher, father of four and scientist who does groundbreaking research in the field of growth mindset. A frequent research collaborator of Carol Dweck and Angela Duckworth, he's the person Angela says is, "the best developmental psychologist there is." David and his research have been featured in The New York Times, The Wall Street Journal, Scientific American and The Atlantic and, over the past ten years, he has been one of the top 0.1% most-cited psychologists in the world
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Published 2024-08-06 by Avid Reader Press

Comments

There are many books about the challenges of relating to young people but none like this one. Grounded in David Yeager's pioneering scientific research, 10 to 25 offers actionable advice and real-life storytelling that's beautifully written, comprehensive, and filled with warmth. This book is required reading for anyone who aspires to be a wise influence on the young people they care about.

This amazing book will change millions of lives. Whether you're a teacher, parent, or manager, it's hard to understand young peoplewhat they want, what will help them flourish, and what will make your life with them rewarding. Superstar researcher David Yeager provides answers that have been validated by both scientific studies and real-world experts. This is one of the most fascinating and important books of the past decade.

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone who works with young people.

[An] instructive look at how adults misapprehend developing minds over the extended adolescence that lasts from 10 to 25.. An encouragement to be encouraging, and an approach that seems worth trying on the next surly teenager to come along.

[Yeager] turns the research on its head by examining why these adolescents tune in or tune out. A gold mine for anyone dealing with people in this age group.

A valuable resource for every parent, boss, coach, and teacher struggling to help young people reach their potential. David Yeager has spent his career designing experiments that inspire students to aim higher, persist longer, and achieve more. His engaging, data-driven book is filled with practical insights to turn you into a better motivator.

This book is essential reading for anyone who wants to understand what makes the years between 10 and 25 so emotionally fraught and occasionally treacherousand at the same time so full of incredible potential. As a parent of a teenager, this book gave me a valuable new way of seeing my son's journey. As a reader concerned for the future, it gave me a new sense of hope.

Cornerstone Press (PRH)/UK, Intrinseca/Brazil, CITIC/China, Bruna/Holland, Pilot Books/Romania, Athena (Eurasian)/Taiwan, Mondadori/Italy, MT Biznes/Poland, Fabula/Ukraine, Across Publishing/Korea.