101 THINGS I LEARNED IN PRODUCT DESIGN SCHOOL

This new addition to the 101 Thing I Learned series is an engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as:

- Why all design occurs in relation to the body
- Why every product must be designed as part of a system
- The difference between clever and gimmicky, and between kitsch and camp
- Why every product has a "right" weight
- Why it's usually more effective to persuade through story than argument

Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.

Martin Thaler practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology.
Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned® series.