A VISUAL GUIDE TO DRINK

Pop Chart Lab’s comprehensive volume of its most important topics in graphical form: beer, wine, and spirits. Infographically representing everything from the very many varieties of beer and the vessels to drink them out of, to the cocktails of choice of film and literature’s copious consumers, this book maps, graphs, and charts the history, geography, and culture of the world’s very favorite pastime.

Pop Chart Lab was founded in 2010 by a book editor and a designer, with the modest goal of rendering all of human experience in chart form. Since then they’ve charted a wide array of cultural touchstones—everything from the syntax of rapper names to the history of basketball uniforms to a taxonomy of whiskeys from around the world. A Visual Guide to Drink is Pop Chart Lab’s comprehensive volume of its most important topics in graphical form: beer, wine, and spirits. Infographically representing everything from the very many varieties of beer and the vessels to drink them out of, to the cocktails of choice of film and literature’s copious consumers, A Visual Guide to Drink maps, graphs, and charts the history, geography, and culture of the world’s very favorite pastime. The domestic beer-drinking novice and whiskey aficionado alike will relish in the breadth and depth of information presented—from an incredibly detailed map of the wine regions of France to the perfectly practical charted cocktail recipes—as well as the company’s trademark clean and elegant design. The definitive guide to informative imbibing, A Visual Guide to Drink is a fun, functional, and beautiful concoction of data and design that is sure to inspire delight in readers (and drinkers) everywhere. Patrick Mulligan and Ben Gibson created Pop Chart Lab in 2010 to chart pop culture touchstones and sell them as posters. The company has grown into a team of fifteen employees and continues to assemble, sift, cull, and arrange cultural data into meaningful works of art and information. Pop Chart Lab is located in Brooklyn.