Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Self-help, personal development & practical advice
Weblink
http://www.adversariesintoallies …

ADVERSARIES INTO ALLIES

Bob Burg

Win People Over Without Manipulation or Coercion

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation. But while this approach might get short term results, it leaves people feeling taken advantage of. And as soon as we lose our authority or power, we’ve lost all ability to influence.

Bob Burg offers a better way. He shows why persuasion doesn’t have to be a game of win or lose, and why true influence is measured not by how many times you win but by how many people you win over. The more allies you can foster, the more powerful you’ll be—now and in the long run.

In this new approach to the classic themes of Dale Carnegie and Robert Cialdini, Burg offers five key principles to help readers build alliances at work, at home, and anywhere else they seek to win people over. Bob Burg is the coauthor of The Go-Giver, Go-Givers Sell More, and It's Not About You and the author of Endless Referalls. The Go-Giver was a BusinessWeek and Wall Street Journal bestseller and has been translated into more than twenty languages. A highly sought-after speaker, Burg presents at corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations.

Available products
Book Published 2013-11-01 by Portfolio
Book Published 2013-11-01 by Portfolio

Comments

I wish I had read Bob Burg's newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don't just read it once. It's a book you need to read time and time again. Many thanks to Bob for a valuable new work.

Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.

How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it

Chinese (complex) rights to Sun Color Culture Publishing Arabic rights to Jarir Bookstore

Burg shares information on topics vital to the success of today’s businessperson. Read more...

Adversaries into Allies is about mastering one specific area of success. Read more...

Bob Burg has delivered again! In Adversaries into Allies, you'll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you're about to learn them from a master.