| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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| http://www.us.penguingroup.com/n … | |
BARGAIN FEVER
How Discounts are Changing the Way We Buy
A spirited exploration of the world of bargain hunting and how customers and retailers try to one-up each other in countless ways, filled with information for shoppers who enjoy the sport of getting more for less.
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will only buy something if it’s on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers.
In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything’s negotiable. From the haggling bazaars of Istanbul to Black Friday at a Long Island mall, to pinnacles of global luxury such as Hermes and Louis Vuitton, sellers and shoppers are engaged in a constant game of cat and mouse.
Price consultants use the latest findings in neuroeconomics to fool shoppers into thinking they’ve gotten a great deal. Consumers, on the other hand, are more empowered than ever by technology, from coupon apps to strategic Twitter analysis. And some brands resist the trend entirely, opting to set their unsold merchandise out to sea and shred it rather than slash prices.
Enlightening as it is entertaining, BARGAIN FEVER offers invaluable insights into how shopping works today. Mark Ellwood is a British-born, New York-based journalist whose reporting on retail has appeared in The Financial Times, Bloomberg BusinessWeek, W, GQ, and Travel + Leisure, among other publications. He is also a TV producer and presenter.
In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything’s negotiable. From the haggling bazaars of Istanbul to Black Friday at a Long Island mall, to pinnacles of global luxury such as Hermes and Louis Vuitton, sellers and shoppers are engaged in a constant game of cat and mouse.
Price consultants use the latest findings in neuroeconomics to fool shoppers into thinking they’ve gotten a great deal. Consumers, on the other hand, are more empowered than ever by technology, from coupon apps to strategic Twitter analysis. And some brands resist the trend entirely, opting to set their unsold merchandise out to sea and shred it rather than slash prices.
Enlightening as it is entertaining, BARGAIN FEVER offers invaluable insights into how shopping works today. Mark Ellwood is a British-born, New York-based journalist whose reporting on retail has appeared in The Financial Times, Bloomberg BusinessWeek, W, GQ, and Travel + Leisure, among other publications. He is also a TV producer and presenter.
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Book
Published 2013-10-01 by Portfolio |
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Book
Published 2013-10-01 by Portfolio |