BARGAINING FOR ADVANTAGE

A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life.

As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes:

This updated edition includes:
- An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator
- A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse
- Insights on how to succeed when you negotiate online
- Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track


G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. His latest book, Springboard: Launching Your Personal Search for Success (Penguin/Portfolio 2013), was named Best Business Book of the Year for 2013 by one of the largest business booksellers in the United States, 800CEOREAD. It was also short-listed for Management Book of the Year by the British Library. His earlier works include the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People (2006) and The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (2007)(with Mario Moussa). He is Director of the Wharton Executive Negotiation Workshop and the Wharton Strategic Persuasion Workshop. He has taught thousands of students and executives, including everyone from Navy SEALs and Fortune 500 CEOs to FBI hostage negotiators, hospital nurses, and public school teachers.