Vendor
	Mohrbooks Literary Agency Annelie Geissler
Categories
Humorous fiction

BELIEVE

Jeremy Egner

The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts

The definitive book on the TV show Ted Lasso, written by New York Times journalist and editor Jeremy Egner, celebrating the show's improbable rise and cultural impact while never losing sight of the heart, friendship, and passion that have made it an enduring favorite for the ages

When Ted Lasso first aired in 2020, nobody - including those who had worked on it - knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustached "nice guy" would be received. Now, eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop culture phenomenon is secure. And, for the first time, New York Times television editor Jeremy Egner explores the creation, production, and potent legacy of Ted Lasso. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the very first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writer's room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself. Egner approaches his reporting as a journalist and as a cultural critic, but also with an affection and admiration fans will appreciate, carefully and humorously telling Ted Lasso's story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still had the power to bring us together - a story about what happens when you dare to believe. Jeremy Egner is the television editor for The New York Times, overseeing coverage of the medium and the people who make it. He joined The Times in 2008.

Available products
Book Published 2024-11-12 by Dutton Books

Comments

Working on Ted Lasso was the experience of a lifetime and a dream come true for me, and Jeremy Egner's new book is the perfect way to relive it all. My hope is for people to take Ted Lasso and Believe as an inspiration to be the change they want to see in the world.

There's no putting down Egner's romp through Ted Lasso, America's favorite feel-good, anti- anti-hero series, comprised of punchy word bites as clever as the show.

Ted Lasso fanatics, casual viewers, and everyone in between will be riveted by Jeremy Egner's definitive look into the show's history. In the extreme likelihood that a fourth season never materializes, this is the next best thing.

What a joy to relive Ted Lasso's boundless optimism through Jeremy Egner's Believe. Egner gets to the heart of what makes this show so special through first-hand accounts from behind the scenes and insights that prove this show's unique appeal in a pandemic age, fighting cynicism with can-do spirit, togetherness, and one special guy with one of the world's greatest mustaches.

Believe is a total gem; I got that warm and fuzzy feeling all over again. It captures the spirit and love that went into the making of Ted Lasso and is a beautifully detailed reflection on an incredible three seasons.