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Mohrbooks Literary Agency
Sebastian Ritscher |
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BEZONOMICS
How Amazon is Changing Our Lives and What the World's Best Companies are Learning from It
Amazon "is only the best example of a new global model for business in the 21st century called Bezonomics". Digital giants such as Alibaba, Alphabet, Apple, El Corte Ingles, Facebook, Media Markt and Tencent have built their own digital platforms to dominate their own industries or geographies and now like Amazon are racing to become digital conglomerates. These big tech companies are panicked at the thought of being just one business. What is Bezonomics and why does it work so well?
Based on deep-access reporting from 150 sources inside and outside of Amazon, BEZONOMICS is an unbiased, revelatory look at the tech giant's world-dominating business model, the rivals either imitating the company or trying to outfox it, and the ways Bezonomics is shaping the life of every American consumer - from an award-winning Fortune magazine writer.
Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart and Apple. These titans monumentally changed how we do business, literally redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media, and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence turning a virtuous-cycle "flywheel" - are now being borrowed and replicated. "Bezonomics" is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.
Brian Dumaine's Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them?
Brian Dumaine is an award-winning journalist and a contributing editor at Fortune magazine. In addition to Bezonomics his works include The Plot to Save the Planet, and, with three coauthors, Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. He and his wife live in New York.
Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart and Apple. These titans monumentally changed how we do business, literally redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media, and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence turning a virtuous-cycle "flywheel" - are now being borrowed and replicated. "Bezonomics" is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.
Brian Dumaine's Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them?
Brian Dumaine is an award-winning journalist and a contributing editor at Fortune magazine. In addition to Bezonomics his works include The Plot to Save the Planet, and, with three coauthors, Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. He and his wife live in New York.
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Book
Published 2020-05-05 by Scribner |
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Book
Published 2020-05-05 by Scribner |