Business Administration Basics for Startups

Startups often fail because of the lack of basic knowledge. Some of the questions that startups need to have answered: What business model is right for us? How to draw up a business plan? How to develop ideas? How to handle processes and controls? Which legal form should our company have? 

This book gives answers and provides the necessary business knowledge to the company founder. It details what must be considered and which pool of solutions can be tapped. The text is clearly structured and prepared for gainful application.

The author knows from experience what matters. He knows business administration from study and application; he taught BA for many years and has founded businesses, successful ones and not-so-successful ones. He is one of the most distinguished authors of this subject.