| Vendor | |
|---|---|
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Delius Klasing Foreign Rights
Marlene Sturm |
| Original language | |
| German | |
| Categories | |
Buy Ronaldo!
How social media changes professional football
In this book Mario Leo explains how significant social media is in today's professional football business. He illustrates his theory with many examples form his work.
The world is undergoing digital change, and football is no exception. Dates, likes and follower are the new currencies.
Social media are helping to shape football. But to what extent? Is a player's number of followers now more important than his sporting value?
Mario Leo knows the answers to questions of this kind. He helps top clubs around the globe to optimize their work on facebook and the like.
Stefan Mennerich, Digital Director, FC Bayern München: “Mario Leo is innovative, well-connected, always close, always up for something new. A forward thinker and a very pleasant person. When I think of digitalisation in sport, I also think of Mario Leo.”