CLEAR THINKING

Aimed at those seeking an edge in business and life, this is a manual for optimizing decision-making, gaining competitive advantage, and living a more intentional life.

Few things will change a person's trajectory in life or business as much as learning to think clearly. Yet few of us recognize opportunities to think in the first place.

You might believe you're thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won't be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seeklove, belonging, success, wealth, victory.

According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

CLEAR THINKING gives us the tools to recognize the moments that have the potential to transform our trajectory and reshape how we navigate the critical space between stimulus and response. As Parrish shows, we may imagine we are the protagonists in the story of our lives. But the sad truth is, most of us run on autopilot. Our behavioral defaults, groomed by biology, evolution, and culture, are primed to run the show for us if we don't intervene.

At our worst, we react to events without reasoning, not even realizing that we've missed an opportunity to think at all. At our best, we recognize these moments for what they are, and apply the full capacity of our reasoning and rationality to them.

Through stories, mental models, and more, Parrish offers the missing link between behavioral science and real-life outcomes. The result is a must-have manual for optimizing decision-making, gaining competitive advantage, and living a more intentional life.

Shane Parrish is a CEO's secret weapon. He consults for Wall Street and Silicon Valley titans, striving financiers, and elite athletes. Some have even hired him to be their personal decision-making coach. Followers of his Farnam Street blog include prominent figures like Ray Dalio, Indra Nooyi, Marc Andreessen, Naval Ravikant (?CEO of AngelList?), the Honourable Harjit Singh Sajjan, Canada's Minister of National Defence, and Thomas Tull (owner of the Pittsburgh Steelers). Parrish has deep connections with several bestselling authors, including Ryan Holiday, Tim Ferriss, Dan Harris, James Clear, Arianna Huffington, Maria Shriver, and Daniel Pink.

Farnam Street and Parrish's podcast The Knowledge Project have become the go-to resource for CEOs, athletes, professional coaches, and entrepreneurs. Over 450,000 people have signed up for Brain Food, Parrish's free weekly newsletter. The Knowledge Project podcast has 35 million all-time downloads.

Shane Parrish is the founder, curator, and wisdom seeker behind Farnam Street and the host of The Knowledge Project podcast. His work has been featured in nearly every major publication, including the New York Times, Wall Street Journal, Huffington Post, and Forbes. He lives in Ottawa, Ontario, Canada.