Common-Sense Innovation

Successful innovation takes place where human needs, technical feasibility, and good business sense overlap.

This book introduces you to the systematic development of innovative processes, with a special emphasis on digital products. It takes a detailed look at the four distinct phases of the innovation process: Creating and managing an innovation portfolio, and the organizational and strategic prerequisites for successful implementation.

With the help of standard “digital native” tools — such as Business Model Canvas and Design Thinking — the authors illustrate the innovation process using tools they have developed for their own business and teaching purposes. Additional practical advice on modularization, DevOps, and big data complete the overview offered by this fine book.