COWBOY ETHICS

What Wall Street can learn from the Code of the West: the fully updated, tenth anniversary edition of one of the most insightful business books on the market today.

A new approach to business ethics is quietly taking hold in executie suites and corporate boardrooms across America. Frustrated by an epidemic of misbehaor at all employee levels, management teams are getting back to basics—back to the idea that personal character and indiduai responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range. A decade ago, the book COWBOY ETHICS first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effecthe guides to business leadership than a truckload of corporate mission statements, rules and ethics manuals. ‘Cowboys are role models because they live by a code,“ says author James P. Owen. ‘They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn‘t that as good a definition of integrity as you can find? In the years since, the book‘s ‘Ten Principles to Live By“ hase been embraced by scores of companies, universities, and even a state governement. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography oft he original. lt‘s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing. James P. Owen is a forty-year veteran of Wall Street and is also the Founder and ClO of the Center for Cowboy Ethics and Leadership. He is the bestselling author of THE TRY. He resides in Austin, Texas.