CREATIVE CONFIDENCE

Filled with meaningful personal stories, IDEO-tested methods, and transformative teaching tools developed at Stanford’s d.school, CREATIVE CONFIDENCE draws from decades of experience at the frontlines of innovation and the success stories generated by two bestselling books, leveraged with the most compelling evidence from psychologists and other thought leaders. The Kelleys identify creative confidence as the natural human ability to come up with new approaches and breakthroughs, coupled with the courage to act on them. It’s a way of thinking and doing that anyone can practice, with the ultimate goal not in clever thinking, but in acting with confidence to put creative solutions into practice. While creative confidence may start within the individual, it can quickly scale up to have far-reaching implications for organizations and communities. And it impacts many areas of life beyond the world of work: creatively confident people can become more passionate, more optimistic, and more action-oriented in their personal and social lives as well. David Kelley is founder and chair of the design firm IDEO. He is also the Donald W. Whittier Professor at Stanford University, where he has taught for more than 25 years. He has won numerous awards, including the Sir Misha Black Medal for his “distinguished contribution to design education,” the Edison Achievement Award for Innovation, the Chrysler Design Award, and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum. A member of the National Academy of Engineers, David has published in Fast Company, BusinessWeek, Time, and US News & World Report, among other publications. Tom Kelley is the author of two bestselling books, The Art of Innovation (2001) and The Ten Faces of Innovation (2005). He is IDEO’s general manager and helped manage the firm as it grew from 20 designers to a staff of more than 500 people.