DESIGN THE LONG LIFE YOU LOVE

Design a long life full of love, purpose, well-being, and friendship, at any age, using the creative tools of award-winning product designer, author, and world's #1 life coach Ayse Birsel.

What does it mean to craft the life you want, as you grow older?

For industrial designer and author Ayse Birsel, the answer draws on key principles of design - optimism, empathy, collaboration, open-mindedness, and holistic thinking - as well as the experiences of older people on the pioneering frontiers of long life. Longer life is a thrilling, modern opportunity, and like so many parts of life it needs to be thoughtfully designed. Organized into four key themes of Love, Purpose, Well-Being, and Friendship, this whimsical and illustrated book contains insights that will help you love better, find purpose, practice well-being, and make friends. When it comes to our lives, we are our own innovators - so let's begin to learn how to do just that.

Creative, joyful, design-oriented self-help. A sunny, optimistic message and interactive organization make this a self-help book that feels open-minded and celebratory, rather than overly practical like other competitive titles. Design the Long Life You Love is about making your life better, and speaks to audiences interested in big-picture self-help and workbook-style creativity.

Design-forward package that reinforces the book's message. With spare but engaging three-color illustrations by Ayse throughout, and lessons broken into bite-sized chunks, the style of this book will underscore the message that this is a self-help book for readers who care about design.

Ayse (pronounced Eye-Shay) Birsel is one of the world's leading industrial designers. She has designed hundreds of products, from toilet seats to office systems to potato peelers to concept cars. You've probably held or sat on something she has designed for Herman Miller Knoll, Target, or Toyota, among many others. Her work has earned her several nicknames - Queen of Toilets, Queen Bee (for offices), and Design Evangelista. Interior Design Magazine awarded her Best of Year Industrial designer of 2020. She is one of the Most Creative People in Business according to Fast Company. She was recognized as one of the top eight coaches in the world by Thinkers50 Marshall Goldsmith Distinguished Achievement Award for Coaching and Mentoring. She is the author of Design the Life You Love and is recognized as "The #1 Coach for Life Design." Her work can be found in the permanent collection of the Museum of Modern Art (MoMA). Ayse was born in Turkey and came to New York City with a Fulbright scholarship, where she now lives and works. Learn more at https://www.aysebirsel.com/.