DIGGING FOR FIRE

This eye-opening book demythologizes creativity in favor of an empowering approach based on scientific evidence and expertise. Readers will learn how to bild a life that combines creativity, productivity, and purpose.

Dr. George E. Newman leverages original research in cognitive science and affiliated fields to help readers come up with great ideas. Like many bestselling works in behavioral science, from Adam Grant's "Originals" to Mihaly Csikszentmihalyi's "Flow", DIGGING FOR FIRE uses evidence and expertise to speak to our human desire to understand our own behavior and to build a life that combines creativity, productivity, and purpose.

Over the course of the book, Dr. Newman invites readers to operate like archeologists -the kind of clear-eyed explorers who survey a field; scope out a promising site; chart its contours; and, with a little luck, excavate treasure.

Organized into four parts that mirror the four key stages of archaeology (surveying, gridding, digging, and sifting), this eye-opening book demythologizes creativity in favor of an empowering science-based approach that extends the thrill of discovery to everyone. Instead of a lightning rod, passively waiting for inspiration to strike, Dr. Newman encourages us to imagine ourselves as adventurers, digging for fire- and he draws on his deep expertise to equip us with the tools that all savvy explorers need.

Dr. Newman is an Associate Professor at the Rotman School of Management at the University of Toronto. Prior to that, for 11 years, he was an Associate Professor at the Yale School of Management, holding affiliated appointments in the departments of Cognitive Science and Psychology at Yale University. He's authored over 60 peer-reviewed scientific articles in leading journals, and his work is regularly featured in popular media outlets including the New York Times, The Economist, the BBC, Scientific American, Forbes, the Wall Street Journal, and the Washington Post.