| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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DUCT TAPE SELLING
Think Like a Marketer—Sell Like a Superstar
A guide for sales professionals who want to think like marketers and sell like superstars, from the bestselling author of Duct Tape Marketing and The Referral Engine.
The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals rethink their strategies and practices. The superstars of today must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.
Now the small-business guru behind Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In DUCT TAPE SELLING, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, add value to their customer relationships, and ultimately control their outcomes.
In this simple and effective guide, Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. In reality, marketers must get better at relationships and sales must perfect the message and delivery.
Jantsch introduces a new paradigm and gives salespeople the tools to think and act more like successful marketers.John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine. He is the founder of the Duct Tape Marketing Consultant Network, which focuses on small business marketing.His blog was chosen as a Forbes favorite for small business and marketing and his podcast was called a “must listen” by Fast Company.
Now the small-business guru behind Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In DUCT TAPE SELLING, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, add value to their customer relationships, and ultimately control their outcomes.
In this simple and effective guide, Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. In reality, marketers must get better at relationships and sales must perfect the message and delivery.
Jantsch introduces a new paradigm and gives salespeople the tools to think and act more like successful marketers.John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine. He is the founder of the Duct Tape Marketing Consultant Network, which focuses on small business marketing.His blog was chosen as a Forbes favorite for small business and marketing and his podcast was called a “must listen” by Fast Company.
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Book
Published 2014-05-01 by Portfolio |
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Book
Published 2014-05-01 by Portfolio |