Effective Manager. Secrets of Psychological Influence

Andrey Martynov is a businessman living and working in St.Petersburg. He was able to make an excellent career very quickly: he started as a junior manager, and in just a few years he became a CEO. Using a particular strategy he managed to largely increase the sales and make the company a trade leader. In the book the author speaks about his experience and reveals the secret of becoming an effective manager. You will learn what ‘games’ are played at job interviews, and how to convince your potential employer that you would be the best candidate for the position. You will also learn how to deal with clients, reluctant to work with you. What is the best way to have an efficient meeting and not to get manipulated by your opponent? The book discovers basic psychological tricks that will be invaluable when you deal with customers. 'More often than not an effective manager has to be tricky – this is your only tool, otherwise you are not going to win,' says the author.