EVERY IDEA IS A GOOD IDEA

Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry.

Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem? Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists from Carole King and the Foo Fighters to the Red Hot Chili Peppers and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it. Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors. Tom Sturges was President of Chrysalis Music and EVP & Head of Creative for Universal Music Publishing in addition to other posts. The guidelines he provides are not exclusive to songwriters, but they have been perfected by songwriters. He describes the ways and means of legendary creators like The Beatles, Sir Paul McCartney, Paul Simon and Elton John, gained from interviews with managers, producers or musicians who worked with them. Each enjoys a uniquely individual approach to creating, all very different from one another. Tom Sturges is the son of Oscar-winning writer-director Preston Sturges (The Lady Eve, The Palm Beach Story, Miracle of Morgan’s Creek).