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Mohrbooks Literary Agency
Sebastian Ritscher
Original language
English
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EXTREMELY ONLINE

Taylor Lorenz

The Untold Story of Fame, Influence, and Power on the Internet

Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet - revealing how online influence and the creators who amass it have reshaped our world, online and off.
For over a decade, Taylor Lorenz written about internet culture, showing how it's inextricable from our daily lives. In her debut book, Extremely Online, she tells how the sweeping trends of culture both online and off have been shaped by average people.

Extremely Online is a journey through the brief but packed years of the digital age, through the experiences of the people - the content creators, the bloggers, the everyday users - who made it what it is. By tracing our socialization online over the last two decades - how we've shared information, consumed content, and built connections - Lorenz presents the authoritative social and cultural history of the internet age.

She documents how moms at home who started blogging were among the first to monetize their personal brands online; how bored teens who began posting videos reinvented fame as we know it; and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. This uprising on the internet continually changes - it is by us and for us, and it is ours to decide what we want it to be. Extremely Online is the inside, untold story of what we have done to the internet, we are the ones creating - and recreating - it daily. We have the power to shape its future. And the book embraces how Gen Z see themselves as one viral video away from a career as an independent entrepreneur.



Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture. Previously, she was a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, BuzzFeed, and more. She often appears on CNN, MSNBC, NBC, and the BBC. She was a 2019 Knight Visiting Nieman Fellow at Harvard University and is a former affiliate at Harvard's Berkman Klein Center for Internet and Society. Lorenz was named to Fortune's 40 Under 40 list of leaders in Media and Entertainment in 2020. Adweek included her in their Young Influentials Who Are Shaping Media, Marketing and Tech listing, stating that Lorenz "contextualizes the internet as we live it." In 2022, Town & Country magazine named her to their New Creative Vanguards list of a rising generation of creatives, calling her "The Bob Woodward of the TikTok generation."
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Published 2023-10-03 by Simon & Schuster