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Mohrbooks Literary Agency
Sebastian Ritscher |
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FLAMIN' HOT
The Incredible True Story of One Man's Rise from Janitor to Top Executive
Act like an owner - even if you work on the ground floor - and huge opportunities will present themselves to you.
The cult favorite snack Flamin' Hot Cheetos would never have existed save for the entrepreneurial thinking of a Frito-Lay janitor named Richard Montanez. He snuck a garbage bag full of plain Cheetos home, and, armed with a vision to share his Mexican culture with the world, seasoned them with his wife's secret recipe for chili sauce. After an intense process of experimenting and testing - and an incredibly risky call to the company's CEO, breaking with protocol - Richard launched Flamin' Hot Cheetos. His product soon became a billion-dollar phenomenon that changed Frito-Lay and the entire food industry forever. Richard's break with protocol sent shock waves through the rigid corporate structure, where most people stayed in their own lane.
In FLAMIN' HOT, Richard distills what he's learned over a wildly successful career about finding hidden chances to advance in dead-end jobs, offering practical steps anyone can use to advocate for themselves and get ahead. The secret, he found, is to act like an owner - even if you're an entry-level employee. Through stories of Richard's journey from a migrant labor camp in Southern California to the executive office of Frito-Lay, Richard teaches readers to:
- See opportunities that everyone (including their boss) is missing by using the "What if? What then?" method
- Pitch their idea to a skeptical room of decision-makers using his powerful storytelling formula
- Fight back strategically when jealous coworkers try to derail their success
- Save time and emotional energy by influencing the people that matter, rather than trying to please everyone
FLAMIN' HOT provides hope that present circumstances don't have to dictate the future, carving a new path to success for anyone without connections, education, or money.
Richard Montanez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos - the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montanez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. He and his family live in southern California.
In FLAMIN' HOT, Richard distills what he's learned over a wildly successful career about finding hidden chances to advance in dead-end jobs, offering practical steps anyone can use to advocate for themselves and get ahead. The secret, he found, is to act like an owner - even if you're an entry-level employee. Through stories of Richard's journey from a migrant labor camp in Southern California to the executive office of Frito-Lay, Richard teaches readers to:
- See opportunities that everyone (including their boss) is missing by using the "What if? What then?" method
- Pitch their idea to a skeptical room of decision-makers using his powerful storytelling formula
- Fight back strategically when jealous coworkers try to derail their success
- Save time and emotional energy by influencing the people that matter, rather than trying to please everyone
FLAMIN' HOT provides hope that present circumstances don't have to dictate the future, carving a new path to success for anyone without connections, education, or money.
Richard Montanez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos - the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montanez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. He and his family live in southern California.
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Book
Published 2021-06-15 by Portfolio |