FLIP THE SCRIPT

From Condé Nast's publishing director in charge of Glamour, W, and Details magazines comes a hip and refreshing lifestyle guide that shows readers how to turn negative situations around and create new opportunities for growth.

Few executives in media today are as well respected for their ability to turn a business around as Bill Wackermann. He has become known for his powerful combination of business ingenuity and innovative branding, creating business strategies and branding campaigns that were critically acclaimed by the New York Times and launched initiatives that transcend the publishing industry, impacting the worlds of entertainment, fashion, and art.

FLIP THE SCRIPT is a highly intuitive and engrossing guide for everyone from entry level to corner office. Wackermann shares his results-oriented approach to life and business that have made him a young superstar, making it clear to younger readers, in particular, that they too can seize the director's chair to take control of the story of their lives.

Through helpful tips and engaging stories, he empowers readers to embrace self-knowledge and be confident in their talents. In addition, he offers strategies that ensure readers can write happy endings to their own stories. Packed with advice like how to watch for potential openings that might be right in front of you or how to embrace a mantra of personal responsibility, the book draws on eye-opening stories from his life and the life of friends and colleagues to teach how to build a clear program that anyone can use to find success. This refreshingly honest guide from a veritable life-coach guru is destined to become one of the hottest business books on the shelf. *Author platform: Wackermann is the publishing director of several magazines in the Condé Nast empire. He has been at the company for the last 15 years and has great relationships and connections there.

*Glamour will be assisting with publicity efforts: Glamour's publicist, Samantha Rosenthal, will be working on promoting the book.

*Personal success stories show that his program works: Wackermann is well-known for his success in the magazine publishing industry; he's been widely profiled in the press (the New York Times hailed him as "the ultimate business turnaround artist") and is especially respected for the work he has done to rehabilitate Glamour (the magazine is now among the most profitable in Condé Nast's impressive portfolio). He has done similar work at other magazines, including Details, where he re-launched the magazine to make it both a cultural phenomenon for men and a business success.

*Wackermann's voice is familiar and easygoing, and he's likable and hip: The book will appeal to young professionals, and his program is simple and straightforward. Readers won't be overwhelmed by jargon or impossible goals. This is a highly intuitive and practical guide to creating success. Wackermann's honest reflections about his personal career will help readers to relate to him, as well as clearly demonstrate the value of his thought process and action plans. Bill Wackermann is the youngest Senior Vice President in Condé Nast history, overseeing Glamour, Brides, Modern Bride, and Elegant Bride magazines. After joining Glamour in April 2004, he implemented a strategy that boosted advertising pages, revenue, profitability, brand vitality, and industry acclaim for the legendary title, which led to his appointment as Sr. VP, Publishing Director in January 2008. In his first year at Glamour, Crain's NY Business put Wackermann on its "40 Under 40" list, and in 2005-2006, Glamour was named for the first time in its 69-year history to Advertising Age's "A-List" and Adweek's "Hot List." Wackermann has been with Condé Nast for 15 years. Prior to joining Glamour, he was vice president and publisher of Details, and before that he was associate publisher at Condé Nast Traveler. He has also held sales positions at Vanity Fair and House & Garden. He is a father of three and part-time tri-athlete. Find him on Facebook and Twitter here.