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Mohrbooks Literary Agency
Sebastian Ritscher |
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FOR THE CULTURE
The book provides readers with the skills, insights and practices to succeed in the corporate world while maintaining their sense of integrity and identity.
Arturo Nunez, currently an Estee Lauder board member, was a former marketing executive at Nike, the NBA, and Apple. With over 30 years of experience, Nunez provides readers with the tangible skills, insights and practices that make it possible for all people - including minorities - to reach success in the corporate world with integrity.
It's one thing to hear about climbing the corporate ladder. It's another to hear it from someone who looks, acts, dresses, and talks like you - who started from the bottom and made it to the top. For the Culture is genuine, relatable and real. And that's the only way Arturo Nuñez knows how to be. As he began to be successful, Nunez realized that there was something extraordinary about being a regular guy from the hood who went to bat for culture in the corporate world. And if he could do it, anybody could. So he set out to write a book to equip others with the tools to rise to the top and yet keep their culture and identity relevant to their work.
He shows how anyone can develop and practically apply skills such as
- Curiosity
- Patience
- Perseverance
- Commitment
- Creativity
- Presentation Skills
Arturo Nuñez has been one of America's most important creative executives for the past 30 years. He has led global marketing efforts for some of the world's most iconic brands, such as Apple, Nike, NBA, Diageo, Colgate and PepsiCo, and created global campaigns for a pantheon of world class athletes. He is currently the Chief Marketing Officer at NuBank, the world's largest independent digital bank, where he runs NuBank's global marketing efforts (currently in Brazil, Mexico, and Colombia). He is the former Founder/CEO of AIE Creative, a company created to provide immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers. Prior to that, Nunez was Head of Marketing in Latin America for Apple and Marketing Director for Emerging Markets for Nike with responsibility in Latin America, India, Africa, Southeast Asia, Korea, Australia and New Zealand. He is fluent in Spanish and Portuguese.
It's one thing to hear about climbing the corporate ladder. It's another to hear it from someone who looks, acts, dresses, and talks like you - who started from the bottom and made it to the top. For the Culture is genuine, relatable and real. And that's the only way Arturo Nuñez knows how to be. As he began to be successful, Nunez realized that there was something extraordinary about being a regular guy from the hood who went to bat for culture in the corporate world. And if he could do it, anybody could. So he set out to write a book to equip others with the tools to rise to the top and yet keep their culture and identity relevant to their work.
He shows how anyone can develop and practically apply skills such as
- Curiosity
- Patience
- Perseverance
- Commitment
- Creativity
- Presentation Skills
Arturo Nuñez has been one of America's most important creative executives for the past 30 years. He has led global marketing efforts for some of the world's most iconic brands, such as Apple, Nike, NBA, Diageo, Colgate and PepsiCo, and created global campaigns for a pantheon of world class athletes. He is currently the Chief Marketing Officer at NuBank, the world's largest independent digital bank, where he runs NuBank's global marketing efforts (currently in Brazil, Mexico, and Colombia). He is the former Founder/CEO of AIE Creative, a company created to provide immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers. Prior to that, Nunez was Head of Marketing in Latin America for Apple and Marketing Director for Emerging Markets for Nike with responsibility in Latin America, India, Africa, Southeast Asia, Korea, Australia and New Zealand. He is fluent in Spanish and Portuguese.
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Book
Published by Simon & Schuster |