Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Political economy
Weblink
pawndetroit.com/les-golds-book/

FOR WHAT IT'S WORTH

Les Gold

Business Wisdom from a Pawnbroker

In the tradition of "Mob Rules" and "Work Like a Spy" comes a new collection of business advice from an unlikely source.

Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he’s Detroit’s biggest pawnshop owner and the star of the hit reality TV show Hardcore Pawn. As a third-generation pawnbroker, Gold grew up dealing with customers who could be unruly and violent as often as they were friendly. He got good at selling just about anything, and at making sure he only bought items for what they were worth. His book reveals his rags-to-riches journey as he grew his shop, and how we can all be more successful by thinking like a pawnbroker. As Gold writes, “Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: The customer doesn’t know what he wants. This book is going to show you how to convince him he wants the thing you’re selling.” Les Gold has spent the last forty years as a Detroit pawnbroker. He owns the 50,000 square-foot American Jewelry and Loan, which serves more than 250 customers every hour. He also stars in the TruTV show Hardcore Pawn, now in its seventh season with more than 2.5 million weekly viewers.

Available products
Book Published 2013-06-01 by Portfolio
Book Published 2013-06-01 by Portfolio

Comments

In For What It’s Worth, Les Gold shares business secrets from America’s front line of front lines— the pawnshop. It’s a fascinating read for anyone trying to succeed in business and life.

Chinese (complex): Business Weekly Publications Chinese (simplified): Grand China Publishing House

Since his first appearance on Good Afternoon America in the summer of 2012, Les has quickly become one of my favorite guests, in the mornings and the afternoons. I often call him ‘our own Santa Claus,’ for the joy he gives people by showing them the wealth they didn’t know they had. Les’s years of experience have given him a business acumen that stretches far beyond the pawnshop—and this book is a must read for anyone who wants to create their own success in any business.

The best entrepreneurs are street fighters—and Les Gold is the ultimate. He’s built an incredible business, fought through every possible battle, and reinvented his industry. In For What It’s Worth, Les shares his secrets to becoming wildly successful, all told in a captivating and inspirational manner.

Les Gold, the entrepreneurial star of the cable series Hardcore Pawn, on what his pawn emporium has taught him about business, succession, and economic forecasting. Read more...