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Mohrbooks Literary Agency
Sebastian Ritscher
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English
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GENERATIONS

Jean M. Twenge

The Real Difference between Gen Z, Millenials, Gen X, Boomers and Silents - and What They Mean for America's Future

A groundbreaking, revelatory portrait of six generations and how they connect, conflict, and compete with one another - from the acclaimed author of Generation Me and iGen.
There are currently six generations of people:

- the Silents, born 1925-1945
- Baby Boomers, born 1946-1964
- Gen X, born 1965-1979
- Millennials, born 1980-1994
- Gen Z, born 1995-2012
- and the still-to-be-named cohorts born after 2012.

They have had vastly different life experiences and thus, one assumes, they must have vastly diverging beliefs and behaviors. But what are those differences, what causes them, and how deep do they actually run?

Professor of psychology and "reigning expert on generational change" (Lisa Wade, PhD, author of American Hookup), Jean Twenge does a deep dive into a treasure trove of long-running, government-funded surveys and databases to answer these questions. Are we truly defined by major historical events, such as the Great Depression for the Silents and September 11 for Millennials? Or, as Twenge argues, is it the rapid evolution of technology that differentiates the generations?

With her clear-eyed and insightful voice, Twenge explores what the Silents and Boomers want out of the rest of their lives; how Gen X-ers are facing middle age; the ideals of Millennials as parents and in the workplace; and how Gen Z has been changed by COVID, among other fascinating topics.

Surprising, engaging, and informative, Generations will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.

Jean M. Twenge, PhD, a professor of psychology at San Diego State University, is the author of more than a hundred scientific publications and several books based on her research, including Generations, iGen, and Generation Me. Her research has been covered in Time, The Atlantic, Newsweek, The New York Times, USA TODAY, and The Washington Post. She has also been featured on Today, Good Morning America, Fox and Friends, CBS This Morning, and NPR. She lives in San Diego with her husband and three daughters.
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Book

Published 2023-04-25 by Atria Books

Book

Published 2023-04-25

Comments

A combination of psychology and history with a bit of pop culture thrown in, Generations paints a picture of what life was like for members of 6 generations and illuminates why generations differ in the first place. If you've ever wanted to understand your kids, parents, or grandparents better, this entertaining book will give you insight into their lives in a way that no other book can.

Jean Twenge's fascinating new book gives key insights into how cultural trends have shaped each generation's psychological well-being - it is essential reading for anyone concerned about today's mental health crisis.

Generations by Jean Twenge is a tour de force. Combining her over thirty years of research experience into generational differences along with literally millions of data points, Dr. Twenge presents the most comprehensive and data-based description of the different generations available. I highly recommend this book to anyone trying to understand modern culture, whether they are in management, human resources, education, or marketing - or simply curious.

Jean Twenge has produced some of the very best studies of young Americans in recent times, and this new volume adds to the extraordinary record. When she expands to all living generations and turns to technology as the primary factor that distinguishes one from another, the argument is persuasive and incisive. One far-reaching data point follows another - why, for instance, are mental health struggles we used to associate with adults creeping down the age ladder every year? - and Twenge interprets them with the surety of a seasoned expert. As technology overtakes the daily hours of all of us, this book is an illuminating resource, especially for those parents who wonder what kind of world the tools and media are creating for their own children. Lots of charts and stats mixed with brisk, reader-friendly prose, an ideal blend of social science and public service. Highly recommended.

Jean Twenge is the world's preeminent scholar of generational change. In this sweeping and lucid analysis, she interweaves data from millions of people sampled across decades with compelling examples of each generation's thinking and priorities. For educators, employers, marketers, religious leaders, and futurists, Twenge sheds fresh and insightful light on today's social world - and, given generational succession, tomorrow's.

Korea: MaeKyung ; Poland: Smak Slowa

When Jean Twenge publishes a new book, I race to get it! It rare to find a rigorous, meticulous scientist and a gifted writer in the same person. Generations is going to be an eye opener and a book that readers will revisit again and again.

In this magnum opus, Jean Twenge summarizes three decades of research and survey data from 39 million people to paint a portrait of six American generations. Her conclusions about technology and individualism - and her predictions for the future - will leave you gasping. More important, Jean gets you thinking about how appreciating generational differences can, ironically, bring us together.