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Mohrbooks Literary Agency
Sebastian Ritscher |
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CRASH LANDING
The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink
A gripping chronicle of the financial fallout from the pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers, and became the ultimate test of leadership and survival for the CEO's of some of the world's most recognized corporations.
In 2018, after a decade-long bull market, the CEO of American Airlines declared, "I don't think we're ever going to lose money again." The U.S. entered March 2020 riding an eleven-year economic high, with unemployment at record lows, the Dow Jones flirting with 30,000, and the good times certain to continue. By the end of the month, ten million people were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: CEOs were fumbling in the dark, tossing out long-term strategy and making decisions on the fly that they hoped might just save them.
In CRASH LANDING, business journalist Liz Hoffman takes readers into the beating heart of the twenty-first-century economy, via the inside of boardrooms and private jets, revealing how the pandemic exposed its pressure points. Hoffman brings the giants of finance to life and is masterful at getting them to talk - some of the major players include AirBnB, American Airlines, Hilton, Morgan Stanley, Ford, and investor Peter Ackman. She has terrific reporting skills, matched by a rare talent for also being able to create an engrossing narrative. She probes the pandemic's implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten? CRASH LANDING is a Too Big To Fail for this new crisis.
Liz Hoffman was recently named the business and finance editor at Semafor, the new global news startup launching in Fall 2022 backed by over $25 million in initial funding. Hoffman was previously a longtime senior reporter for The Wall Street Journal, where she covered financial markets, corporate dealmaking, and the machinations of Wall Street, breaking numerous front page stories that have driven international coverage of the financial world . A native of central Pennsylvania, she graduated from Tufts University and the Medill School of Journalism at Northwestern University and lives in Brooklyn.
In CRASH LANDING, business journalist Liz Hoffman takes readers into the beating heart of the twenty-first-century economy, via the inside of boardrooms and private jets, revealing how the pandemic exposed its pressure points. Hoffman brings the giants of finance to life and is masterful at getting them to talk - some of the major players include AirBnB, American Airlines, Hilton, Morgan Stanley, Ford, and investor Peter Ackman. She has terrific reporting skills, matched by a rare talent for also being able to create an engrossing narrative. She probes the pandemic's implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten? CRASH LANDING is a Too Big To Fail for this new crisis.
Liz Hoffman was recently named the business and finance editor at Semafor, the new global news startup launching in Fall 2022 backed by over $25 million in initial funding. Hoffman was previously a longtime senior reporter for The Wall Street Journal, where she covered financial markets, corporate dealmaking, and the machinations of Wall Street, breaking numerous front page stories that have driven international coverage of the financial world . A native of central Pennsylvania, she graduated from Tufts University and the Medill School of Journalism at Northwestern University and lives in Brooklyn.
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Book
Published 2023-03-07 by Crown |
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Book
Published 2023-03-07 by Crown |