Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Political economy

GROWTH HACKER MARKETING/EXPANDED EDITION

Ryan Holiday

A Primer on the Future of PR, Marketing, and Advertising

A new generation of megabrands like Facebook, Dropbox, AirBnB, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets.

According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. In GROWTH HACKER MARKETING, Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, The New York Times, Gawker, and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator--which the Financial Times called an "astonishing, disturbing book" was a debut bestseller and is now taught in colleges around the world.

Available products
Book Published 2014-09-01 by Portfolio Trade
Book Published 2014-09-01 by Portfolio Trade

Comments

Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.

Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.

This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it.

Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.

Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book.

Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.