Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Political economy

HACKING GROWTH

Morgan Brown Sean Ellis

How Today's Fastest-Growing Companies Drive Breakout Success

This is the definitive playbook by the pioneers/creators of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, which drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest, and more.

A highly accessible, practical method for growth that involves cross-functional teams and continuous testing and iteration. Growth Hacking does for marketshare growth what The Lean Startup did for product development and Business Model generation for strategy. Growth Hacking focuses on customers-how to attain, retain, engage, and monetize them-rather than product.

Written by its pioneers, this book is a comprehensive toolkit that any company in any industry can use to implement their own Growth Hacking strategy: how to set up and run growth teams, how to identify and test growth levers, and how to evaluate and act on the results. It is for anyone looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful, and achieve more consistent, replicable, data-driven results.

As the secret weapon behind the growth of the most succesful start-ups, this methodoloy is proven to work. And it is increasingly being used at "traditional" companies, including IBM, Walmart, and Microsoft (where Satya Nadella has called it a key component of his strategy). Additionally, the authors are superstars and have been featured as the leading experts on Growth Hacking by the New York Times, Wall Street Journal, Wired, Fast Company, and more. Their web site Growthhackers.com attracts 1.8 million unique users globally and receives 350,000 new visitors every month. Grow Hacking has ambassadors organizing meet-ups all over the world (similar to Lean Start-Up groups), and they also host a bi-annual conference, which has become the center of thought-leadership, attracting executives of both Fortune 100s and the hottest start-ups.

Sean Ellis is CEO of Qualaroo and co-founder of GrowthHackers.com, the #1 online community built for growth hackers. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hacking Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, WSJ, WIRED, Fast Company, inc.com, and TechCrunch. Morgan Brown is a start up-marketing veteran, and the co-founder of Growth Hacking. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others.

Available products
Book Published 2017-04-01 by Crown Business
Book Published 2017-04-01 by Crown Business

Comments

“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival.Hacking Growthprovides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.”

“Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.”

“It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.”