| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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HIT MAKERS
The Science of Popularity in an Age of Distraction
A groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With insatiable curiosity, great reporting, and beguiling storytelling, Atlantic Senior Editor Derek Thompson uses the lens of economics to reveal the secret of what makes a hit a hit--from films and music to art and design. "This book picks up where THE TIPPING OFF left off." (Adam Grant). By a senior editor at the Atlantic, supported by major press and media campaign to celebrate "the brightest new voice in the world of non-fiction books." (Dan Pink)
Thompson begins with a simple proposition: hits have a story and they operate by certain rules. Some ideas catch on. But a perfectly constructed product isn't enough to create a hit on the level of FIFTY SHADES OF GREY. People have to encounter it. Exposure is the critical other half of the hit equation. This book explores two crucial questions: Why do people like what they like? And how do popular ideas spread?
Today, scarcity has yielded to abundance. The finite nature of the concert hall is now the internet. The world of hits is democratic. It's also much more unpredictable. Our preferences remain as they always were: guided by an interplay between the complex and the simple, the new and the familiar. But, capturing that attention is more challenging than ever.
From the rise of the Impressionist painters to the ubiquity of famous TV shows, from the Star Wars franchise to Swedish-engineered pop music, Thompson leaves no rock unturned to tell a fascinating story of how culture happens.
Derek Thompson was named one of Forbes' 30 Under 30 media stars. He is the Atlantic's most widely read contributor and a senior editor. Thompson has written cover stories as well as frequent viral features for their site. His work regularly garners over a million unique viewers. He is also the host of their first web series, the highly regarded "Economics in Plain English".
Thompson breaks down how the world works with clarity and humor. He is a master of marrying nonfiction with business and an exciting new addition to the vanguard of writers such as Macolm Gladwell.
Today, scarcity has yielded to abundance. The finite nature of the concert hall is now the internet. The world of hits is democratic. It's also much more unpredictable. Our preferences remain as they always were: guided by an interplay between the complex and the simple, the new and the familiar. But, capturing that attention is more challenging than ever.
From the rise of the Impressionist painters to the ubiquity of famous TV shows, from the Star Wars franchise to Swedish-engineered pop music, Thompson leaves no rock unturned to tell a fascinating story of how culture happens.
Derek Thompson was named one of Forbes' 30 Under 30 media stars. He is the Atlantic's most widely read contributor and a senior editor. Thompson has written cover stories as well as frequent viral features for their site. His work regularly garners over a million unique viewers. He is also the host of their first web series, the highly regarded "Economics in Plain English".
Thompson breaks down how the world works with clarity and humor. He is a master of marrying nonfiction with business and an exciting new addition to the vanguard of writers such as Macolm Gladwell.
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Book
Published 2017-02-07 by Penguin Press |
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Book
Published 2017-02-07 by Penguin Press |