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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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HONOR THY LABEL
Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain
The inside story of iconic soap company Dr. Bronner's and their renowned, pioneering supply chainrooted in sustainable, socially just business.
If you know Dr. Bronner's Magic Soaps, you likely know their ebullient labels and the tingling of their peppermint pure-castile soap. But how did this distinctive product labeled "All-One!" and "Spaceship Earth!" garner mainstream adoration for not only its natural soap, but for their ethical commitments? Per former Patagonia CEO Rose Marcario, "They have the best supply chain practices, of course."
From Dr. Bronner's head of special operations Gero Leson, HONOR THY LABEL is the inside story of how a family-run soap company created a new fair trade and organic supply chain from the ground up. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, Leson illuminates the challenges of building and scaling ethical production for increasingly popular productsand ultimately, the immense benefits for communities and the environment.
In the tradition of Let My People Go Surfing, HONOR THY LABEL describes a journey to break boundaries of production, making Dr. Bronner's a pioneer of socially-conscious businessenacting a radical vision with simple, regenerative, and fair trade ingredients. It's all in the label.
Gero Leson is Vice President of Special Operations at Dr. Bronner's, the top-selling brand of natural soaps in North America. After joining the company in 2005, he helped it transition to sourcing all its major ingredients directly from certified fair trade and organic projects. Under his leadership, Dr. Bronner's has become a pioneer in the global movement to establish socially just and environmentally responsible supply chains. Leson speaks regularly on business, sustainability, fair trade, and regenerative agriculture. He is from Cologne, Germany, and lives in Berkeley, California.
DR. BRONNER'S FULL SUPPORT: CEO David Bronner will provide the book's foreword, and Dr. Bronner's is committed to leveraging its considerable network of retailers, leaders, and activists.
BELOVED AND WELL-KNOWN BRAND: Dr. Bronner's is easy to recognize by its unique packaging, and it is used by both every day and high-profile customers, including Natalie Portman, Marc Maron, Lady Gaga, and Gwyneth Paltrow.
B-CORP AUDIENCE: The book reflects the current focus on the responsibility of consumers and businesses to mitigate negative impacts on farmers and the environment, appealing to readers interested in sustainable business.
From Dr. Bronner's head of special operations Gero Leson, HONOR THY LABEL is the inside story of how a family-run soap company created a new fair trade and organic supply chain from the ground up. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, Leson illuminates the challenges of building and scaling ethical production for increasingly popular productsand ultimately, the immense benefits for communities and the environment.
In the tradition of Let My People Go Surfing, HONOR THY LABEL describes a journey to break boundaries of production, making Dr. Bronner's a pioneer of socially-conscious businessenacting a radical vision with simple, regenerative, and fair trade ingredients. It's all in the label.
Gero Leson is Vice President of Special Operations at Dr. Bronner's, the top-selling brand of natural soaps in North America. After joining the company in 2005, he helped it transition to sourcing all its major ingredients directly from certified fair trade and organic projects. Under his leadership, Dr. Bronner's has become a pioneer in the global movement to establish socially just and environmentally responsible supply chains. Leson speaks regularly on business, sustainability, fair trade, and regenerative agriculture. He is from Cologne, Germany, and lives in Berkeley, California.
DR. BRONNER'S FULL SUPPORT: CEO David Bronner will provide the book's foreword, and Dr. Bronner's is committed to leveraging its considerable network of retailers, leaders, and activists.
BELOVED AND WELL-KNOWN BRAND: Dr. Bronner's is easy to recognize by its unique packaging, and it is used by both every day and high-profile customers, including Natalie Portman, Marc Maron, Lady Gaga, and Gwyneth Paltrow.
B-CORP AUDIENCE: The book reflects the current focus on the responsibility of consumers and businesses to mitigate negative impacts on farmers and the environment, appealing to readers interested in sustainable business.
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Book
Published 2021-03-09 by Portfolio |