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Vendor
Fletcher Agency
Melissa Chinchillo
Original language
English
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HOW DATA HAPPENED

Chris Wiggins Matthew Jones

A History

HOW DATA HAPPENED will take readers on a remarkable arc across centuries and unspool an intellectual history that has shaped our collective 21st Century moment as much as any other, tracing the roots of modern statistics and data from their birth in the Enlightenment, to the explosion of their application in war and commerce, to the realization of their ultimate power over human behavior itself through the persuasion and surveillance architecture created by them.

This is a fantastically rich, compelling, and fascinating history – a wondrous blend of science, technology, culture, politics, and commerce that also yields insights for action now, as we collectively debate and worry about what role the awesome power of data should play in our lives and our society. 


The book will find extraordinary readerships in the technology, business, and history/general interest communities, and should appeal directly to fans of the likes of Steven Johnson, Cathy O’Neil, Simon Winchester, Elizabeth Kolbert, and Yuval Noah Harari, among others.

 

The authors – both professors at Columbia University – could not be better subject matter experts for this undertaking. 
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Published by Norton

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