Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Political economy

IDEAFLOW

Jeremy Utley Perry Klebahn

Why Creativity is the Only Business Metric that Matters

We all want great ideas, but few actually understand how they're born. Innovation doesn't come from a sprint or a hackathon--it's a result of maximizing ideaflow.

Ideaflow: the number of ideas you or your team can generate in a set amount of time.

Jeremy Utley and Perry Klebahn of Stanford's renowned Hasso Plattner Institute of Design (aka the "d.school") offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford's premier Launchpad accelerator and advising some of the world's most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they'll teach you how to:
- Overcome dangerous thinking traps
- Find inspiration in unexpected places
- Trick your own brain to be more creative
- Design and deploy affordable experiments
- Fill your innovation pipeline
- Unleash your own creative potential, as well as the potential of others

Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.

Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering.

Available products
Book Published 2022-10-25 by Portfolio

Comments

This solid introduction to the ideation process moves past the recent fixation on improv, which has been the model since the publication of Yes, And. The book does indeed tackle the need for idea creation in business, but it doesn't differentiate itself enough from other works on this topic. Read more...

Together with Martin Reeves, Chairman of BCG Henderson Institute, Jeremy and Perry discuss the concept of "ideaflow"... They share various techniques for leaders to master and implement a culture of ideaflow, such as setting up metrics that communicate to their teams that they value creativity, creating evaluation and selection techniques to move ideas forward, and deploying diversity... Read more...

Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a "founder's mindset" long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry!

I've never met anyone who consciously desired to be closed-minded or shut down to new ideas. And yet most of us are unconsciously inhibiting our own creativity. Utley and Klebahn offer practical tips on how to unlock innovation in yourself and others.

Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.

Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same.

A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.

This book is a game changer that every leader should read.

Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live.

What is one problem you are dealing with in your business right now? What is one problem you are dealing with in your life right now? Well, whatever problems you are facing, this conversation with Jeremy Utley is the answer... Read more...

The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book.

UK + C: Ebury ; Arabic: Jarir ; Chinese (simpl.): Cheers ; Chinese (compl.): CommonWealth ; Japanese: Kadokawa ; Korean: Woongjin ; Portuguese (P): Bertrand ; Romanian: Publica ; Spanish: Urano

The single biggest determinant of how good your ideas are is the quantity of your ideas. Entrepreneurs get stuck so much on the quality of their ideas when they should just be doing more ideas. Have options and quantity in everything you do. You're not just going down one narrow straight path. It's okay to deviate from that and pave your own path. This is exactly what our guest today did. Join Michael Zipursky as he talks to the Director of Executive Education at Hasso Plattner Institute of Design at Stanford, Jeremy Utley. Read more...

Utley and Klebahn have done something rather unusual: they have crafted an evidence-based book that is both insightful and entertaining. This is a must-read for anyone seeking to understand creativity.

Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others - and in yourself.

JEREMY UTLEY AND PERRY KLEBAHN THE SECRET TO GENERATING GREAT IDEAS Read more...

Low ideaflow can be diagnosed in every quiet conference room, half-filled whiteboard, and unmet business target. Companies with high ideaflow, like Apple, Pixar, and Toyota, tap into an outpouring of surprising and valuable possibilities on demandand successfully funnel that creative output into real-world business results. With the proven system in this book, entrepreneurs, managers, and C-suite leaders can reap the benefits of ideaflow in a team or organization. Read more...

Jeremy Utley and Perry Klebhan are the best two creativity teachers at Stanford. Ideaflow unpacks the mindset and tools that Utley and Klebahn developed as they helped thousands of leaders to bolster innovation in big organizations and hundreds of founders start new companies. Their inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization.

Jeremy Utley on Why Mastering Ideaflow Elevates Everything Else You Do... Read more...

These authors are masterful at demystifying how any organization can turn creativity into a steady practice.

What if the only thing keeping you from achieving your highest contribution in life is the way you think? If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve.

we interview Perry Klebahn about his soon-to-be-published book Ideaflow... Read more...

Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book.

The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this.

Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us.

Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading!

How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives.