ILLUMINATE

Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:

• Identifying which stage of the venture you're in and where to go next
• Empathizing with those who might resist and seeing the journey through their eyes
• Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
• Commemorating milestones and accomplishments along the way.

Great leaders anticipate the future. But, the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn’t have to be so hard.

With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.

Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:

• Identifying which stage of the venture you're in and where to go next
• Empathizing with those who might resist and seeing the journey through their eyes
• Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
• Commemorating milestones and accomplishments along the way.

Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.

NANCY DUARTE is a communications expert and principal of Duarte Inc., where she has served as CEO for 21 years. She is the author of Resonate: Present Visual Stories that Transform Audiences, as well as Slide:ology: The Art and Science of Creating Great Presentations; and The HBR Guide to Persuasive Presentations. She has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the largest design firm in Silicon Valley, with clients such as Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.

PATTI SANCHEZ, the SVP of Strategic Services for Duarte, has distilled 25 years of experience as a communicator into this book. She has presented hundreds of workshops on communication to marketing and sales leaders around the country.