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Mohrbooks Literary Agency
Sebastian Ritscher |
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INFLUENCE IS YOUR SUPERPOWER
The Science of Winning Hearts, Sparking Change, And Making Good Things Happen
By one of Yale Business School's most popular professors and based on her most-popular B-school elective, "Mastering Influence and Persuasion", this book unpacks the anatomy of influence, makes us aware of our own capacity for it, and shows us how to wield it confidently to both get good (for ourselves) and do good for others.
It is research-based but full of colorful anecdotes from her class and the real world, giving it broad application for leaders and negotiators at every level: salespeople, fundraisers, parents, and coaches; c-suite veterans and millennial strivers alike. Considered a media and mission-communicating darling for Yale and oozing with charisma herself, Zoe Chance rejects the idea that "influence" is a dirty word and shows each of us why and how to embrace it as a way to get ahead and change the world. She speaks 50 times+ a year to corporations, business schools (Yale has some 20 international business affiliates to which she travels), and idea festivals and is in the process of creating a Yale-funded Coursera MOOG based on the concepts in this book the Coursera goal is to get 1 million participants.
INFLUENCE FOR NICE PEOPLE is a 21stcentury Dale Carnegie's HOW TO WIN FRIENDS AND INFLUENCE PEOPLE meets Adam Grant's GIVE AND TAKE and Dan Ariely's PREDICTABLY IRRATIONAL (incidentally, the author is his protégé).
INFLUENCE FOR NICE PEOPLE is a 21stcentury Dale Carnegie's HOW TO WIN FRIENDS AND INFLUENCE PEOPLE meets Adam Grant's GIVE AND TAKE and Dan Ariely's PREDICTABLY IRRATIONAL (incidentally, the author is his protégé).
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Book
Published 2022-01-02 by Random House |
Book
Published 2022-01-02 by Random House |