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Hanser Fachbuch Gabriele Josiger |
| Original language | |
| German | |
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| Weblink | |
| https://www.hanser-fachbuch.de/b … | |
Innovations for the Markets of Tomorrow
Tomas Pfänder Jürgen Gausemeier Julian Echterfeld Daniel Steffen Frank Thielemann Roman Dumitrescu
Strategic Planning of Products, Services and Business Models
This book deals with the methodology of strategic planning of new products.
The main focus is products of modern mechanical engineering and related businesses such as automobile industry and medicine technology. Strategic product planning is the first and most important step for success in product development and it is introduced as a 3-cycle model.
The text focuses on the first cycle and the related product and production system design.
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Book Published 2018-12-01 by Hanser , ISBN: 9783446428249 Main content page count: 532 Pages ISBN: 9783446428249 |