Vendor
	Hanser Fachbuch Gabriele Josiger
Original language
German
Categories
Business strategy Business innovation Mechanical engineering & materials
Weblink
https://www.hanser-fachbuch.de/b …

Innovations for the Markets of Tomorrow

Tomas Pfänder Jürgen Gausemeier Julian Echterfeld Daniel Steffen Frank Thielemann Roman Dumitrescu

Strategic Planning of Products, Services and Business Models

This book deals with the methodology of strategic planning of new products.

The main focus is products of modern mechanical engineering and related businesses such as automobile industry and medicine technology. Strategic product planning is the first and most important step for success in product development and it is introduced as a 3-cycle model. 

 

The text focuses on the first cycle and the related product and production system design.