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Mohrbooks Literary Agency
Sebastian Ritscher |
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| English | |
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INVISIBLE INFLUENCE
The Hidden Forces That Shape Behavior
From the international bestselling author of CONTAGIOUS comes an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
You may think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mention. Except that you’re wrong.
Without our realizing it, other people’s behavior – what psychologists call “social influence” -- has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see) to the momentous (which career path to take or person to marry). Even strangers, or people we may never meet, have a startling impact on our judgments and decisions. But social influence doesn’t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream.
By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions. While CONTAGIOUS focused on how to influence others, this new book explains how others might be influencing you without you even knowing it -- and how you can use this knowledge to make better- informed decisions and gain more control over your own behavior.
Jonah Berger, an academic star and marketing professor at the Wharton School of Business, has spent the past 15 years studying “social influence” and how it effects our decisions. His research was featured in the New York Times Magazine’s “Year in Ideas” and has been awarded a numerous prizes. Popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
Without our realizing it, other people’s behavior – what psychologists call “social influence” -- has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see) to the momentous (which career path to take or person to marry). Even strangers, or people we may never meet, have a startling impact on our judgments and decisions. But social influence doesn’t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream.
By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions. While CONTAGIOUS focused on how to influence others, this new book explains how others might be influencing you without you even knowing it -- and how you can use this knowledge to make better- informed decisions and gain more control over your own behavior.
Jonah Berger, an academic star and marketing professor at the Wharton School of Business, has spent the past 15 years studying “social influence” and how it effects our decisions. His research was featured in the New York Times Magazine’s “Year in Ideas” and has been awarded a numerous prizes. Popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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Book
Published 2016-06-14 by Simon & Schuster |
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Book
Published 2016-06-14 by Simon & Schuster |