JACK MA & ALIBABA

This book, one of the series “Chinese Entrepreneurs and Enterprises”, tells the story of Jack Ma, CEO of Alibaba. One of the best protagonists of China’s stories are those grassroot entrepreneurs who, since the reform and opening up, has started from scratch and achieved spectacular successes through their own endeavor. They has created internationally competitive brands as well as worked miracles of wealth only in several decades. This is an era during which many heroes rises, and these entrepreneurs are typical personages during the reform and opening up. Therefore there is much to learn about them.