JONY IVE

The bestselling author of Inside Steve's Brain takes us behind the scenes of Apple to understand the company's legendary chief designer, Jonathan Ive, who changed the world via the iPod, iPhone, iPad, and other brilliant products.

Jony Ive's product designs have not only made Apple the most valuable company in the world, they've also overturned entire industries, from music and mobile phones to PCs and tablets. His impact is so great that he is increasingly cited as an influence in industries Apple doesn’t even compete in, such as automobiles.

But for someone who has changed the world and the way we interact with technology, little is known about Apple’s Senior Vice President of Industrial Design. Unlike his former boss and frequent collaborator, Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.

This is the first book to detail Ive’s design philosophy and methodology. Kahney offers a rigorous and systematic examination of a remarkably creative career and offers insights into the guiding principles underlying Ive’s greatest creations: the iMac, iPod, iPhone, and iPad.

With humor and insight, Kahney tells the story of how this one man designs killer products, attracts fanatically loyal customers, and has helped build the world’s most powerful brand. Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers: Inside Steve's Brain (a New York Times bestseller); Cult of Mac (a popular coffee-table book about Apple fans); and Cult of iPod (a pop-culture paperback about the iPod’s impact on music, technology and culture). The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com.