Just Do It!

This inspiring guide to setting up in business for women accompanies 20 women who have already founded their own successful company. It tells of the early days and their recipe for success and contains a wealth of tips from the experts on topics ranging from the development of an idea, to the concept, right through to a business plan or marketing. Each chapter presents examples of successful women who describe their experience with and offer tips on the corresponding project phase. Checklists and useful addresses round off the guide.

The start-up book by women for women