LE AVVENTURE DI UN INNOVATORE

The autobiography of the man who put fashion to the web. You may not know his name, but you've probably bought something from him onhline.

This is the story of an adventurer, the man who revolutionized the fashion industry who brought the fashion industry to the 21st century. Intuition, creativity, vision of the future and the courage to go against the tide are the ingredients that made YOOX NET-A-PORTER become a leading group in its sector, fashion and luxury e-commerce: with 5,000 employees it was the first Italian technological unicorn. An adventurous story full of successes, mistakes, sincerity, personal problems, family, to give courage to anyone who wants to change the world. Who is Federico Marchetti? How did he get started? How did he realize his dream at a time when digital had not yet exploded and fashion was, by choice and vocation, elitist, tactile and analog? Marchetti worked with fashion icons from Anna Wintour to Giorgio Armani, and he met and shared his vision with Bill Gates, Jeff Bezos, Mark Zuckerberg. He now works with King Charles III accelerating sustainability in fashion through innovation. This is the inspiring story of successes, mistakes, honesty and what it takes to start from zero, a book to encourage anyone who wants to change the world.