LEVEL UP

A must-read guide for small business owners navigating a critical turning point: when you either level up or give up.

It's never been easier to start a business - and it's never been harder to scale it. Half of new businesses don't make it past five years. Stacey Abrams and Lara Hodgson want to help today's entrepreneurs beat the odds by revealing the unseen tethers that keep small businesses from growing and thriving.
Drawing on firsthand experience starting and scaling multiple companies over nearly two decades, Now® cofounders Abrams and Hodgson crystallize their hard-won advice into a single how-to, got-to guide for small business owners. In Level Up, they share intense behind-the-scenes stories of building their own businesses, as well as actionable, get-it-done principles for founders looking to propel their ventures forward.
This is straight talk from the trenches on real issues like hiring, identifying a revenue strategy, recognizing when growth is a trap, and managing cash flow, from a duo that's been there. Abrams and Hodgson also elevate and share the experiences of other successful founders including, Jules Pieri of The Grommet, Alisa Clark of Glory Professional Services, and Sheila Jordan of Knowledge Architects.
New businesses started by entrepreneurs drive net new job growth. Yet, for the last four decades, startups have increasingly struggled to overcome a system of red tape and barriers to capital and commerce. As a new generation of founders launches a flurry of firms in the wake of the pandemic recession, Abrams and Hodgson offer key insights and support to help entrepreneurs break free and get to the next level.

STACEY ABRAMS is the two-time New York Times bestselling author of Our Time Is Now and Lead from the Outside. She served eleven years in the Georgia House of Representatives, seven as minority leader, and became the 2018 Democratic nominee for governor of Georgia, where she won more votes than any other Democrat in the state's history. She is the founder of Fair Fight, Fair Count, and the Southern Economic Advancement Projectorganizations devoted to voting rights and tackling social issues at the state, national, and international levels. Her work played a pivotal role in the 2020 elections for the U.S. presidency and control of the U.S. Senate.
LARA HODGSON is President and CEO of NOW Corp, serves as an Entrepreneur in Residence at Harvard Business School, and is an internationally recognized speaker, leading seminars on creativity, innovation, and access to capital.
HEATHER CABOT is an award-winning journalist and serves on the alumni board of Columbia University's Graduate School of Journalism. A former ABC News correspondent and anchor and former digital lifestyle editor for Yahoo!, Cabot has appeared on Good Morning America, Today, CNN, MSNBC, Fox News, and dozens of local TV and radio stations. She is a contributor to Forbes and is the author of The New Chardonnay and co-author of the acclaimed book Geek Girl Rising.