LITTLE BLACK STRETCHY PANTS

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

As the founder of the yoga-inspired clothing company lululemon athletica, entrepreneur and philanthropist Chip Wilson is widely credited with starting the "athleisure" revolution, a retail category that's now a $100-billion-a year global business.

In this revised and updated edition of LITTLE BLACK STRETCHY PANTS - with new chapters in response to the Covid-19 era and also the unprecedented shifts in perceptions and purchasing patterns all over the world - Chip offers advice and inspiration that can help entrepreneurs make it in this new landscape, where lululemon continues to thrive.

Part autobiography, part business philosophy, written in the direct and dynamic voice that Chip Wilson is known for, the author takes everyone - from yoga enthusiasts to business leaders - through his journey in creating one of the biggest retailers in the world and shows you precisely what it is that makes a brand strong enough to resist and survive just about anything.

At lululemon, Chip was known for his people-before-product leadership approach. He surrounded himself with like-minded individuals; creative, driven, athletic locals with a love for work-life balance. This cohesive culture fueled the innovation and growth of the brand. In 2007, lululemon athletica was taken public and Chip remains its largest individual shareholder and biggest cheerleader.