MAGIC MAKER

Magic Maker: The Enchanted Path To Creativity, the follow up to Pam Grossman's critically acclaimed cult hit Waking the Witch.

Magic Maker is The Artist's Way for enchantment-obsessed Millennials and Gen Z. Both prescriptive and gorgeously written, it tells the story of the surprising number of artists, musicians, writers, filmmakers, et al throughout history who have used magic and the occult in their creative process. It shows readers how they can tap into the same inspiration for their pursuits, whether it's writing a song, or a novel, or software code, or figuring out their path in life. Delving into topics such as spellcasting, invocation, spirit communication, trancework, and more, Grossman provides an entertaining and practical guide for anyone who wants to bring enchantment into their process, whether they're a creative person looking for new inspiration or somebody already versed in the ways of the witch.

Based on Pam's always-sold-out workshops on witchcraft and creativity where she has taught thousands of students these techniques, Magic Maker will be the first book to examine the use of magic in some of the greatest works of art in human history, and the first book to guide readers in using these methods in their own creative processes. Millenials and Gen Z are seeking out content in the metaphysical space at unprecedented levels. Gen Z is also the most creative generation, with 56% identifying as creative, with next highest being Millenials at 44%. 63% of Gen Z also say they are likely to do something creative every day. We're excited about tapping into this audience with Magic Maker and reaching a wide readership by meeting consumers where they are with a fun and immediately practical tool.

Since the publication of Waking the Witch (50,000 copies sold, loved, talked about, and dog-eared), Pam has become the go-to witch for media, film & tv consultations, and feature pieces. She has been profiled in The New York Times and Vulture, which called her "the Terry Gross of witches"; appeared on NPR, national NBC News, CNN's Headline News; and her writing has appeared in the The New York Times, The Atlantic, Time, Ms. Magazine, and many others. Her beloved podcast Witch Wave has been downloaded over 2.9 million times and her WitchEmojisticker pack has been the #1 seller in the Apple App Store. Her network of influential supporters include bestselling authors (Madeline Miller, Augusten Burroughs), personalities and actors (Sara Benincasa, Shannon Purser), media producers and bookers like Opus Moreschi at The Late Show With Steven Colbert, and musicians like Neko Case and Chelsea Wolfe. Pam lectures frequently on magic and creativity in front of large audiences at major universities (Columbia, NYU, UMass Amherst), institutions like The New York Historical Center and the IFC Center, and she has been featured in numerous feature and TV documentaries broadcast on outlets like AMC, Peacock, and the BBC. She recently consulted on the latest Craft movie (Blumhouse/Sony). She is active on social media, where she has over 75,000 highly engaged followers.