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Fletcher Agency
Melissa Chinchillo |
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English | |
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MAKING NUMBERS COUNT
Our world increasingly features numbers that lie well beyond the scope of our intuition. Touching every area of our lives- both personally and professionally- we are constantly confronted with data, statistics, and numbers-based facts and expected to be able to quickly, fluidly, accurately put them into context or apply them. And yet, even some of the most intelligent people we know will quickly deflect this expectation, saying they aren’t a “numbers person." This leaves us with a growing communications gap that can lead to poor decision-making and poorer outcomes.
That’s where Chip Heath and Karla Starr come in with their mission to help translate numbers in a way that makes them accessible and actionable by most everyone. By combining years of research in making ideas stick, with a deep understanding of how the brain really works, they have discerned a set of principles that will allow anyone to communicate numbers with more transparency and meaning. Chip taught a class at Stanford on this material for years and said it was one of the most fun classes he's taught. That teaching experience has allowed him to road test these principles so he knows they really work.
Chip Heath is a professor at Stanford and the co-author with his brother Dan of 4 New York Times bestsellers: Made to Stick, Decisive, Switch, and The Power of Moments. His books have sold over 3 million copies worldwide and have been translated into 33 languages. Chip has also helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.
Karla Starr has written for O, The Atlantic, Slate, Popular Science, and appeared on CBS Sunday Morning. A member of the National Association of Science Writers and the recipient of a Best Science/Health award from the Society of Professional Journalists, her first book, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, was named a Fast Company best book of the year. She lives in New York, NY.
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Book
Published 2022-01-11 by Avid Reader/S & S |