MICROTRENDS SQUARED

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics.

Mark Penn has boldly argued that the future is not shaped by society's broad, general forces but by quiet changes within narrow slices of the population. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party.

Today, the world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government. Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years. Across business, politics, and culture, Penn examines over 50 new microtrends and pinpoints the unseen hand behind new power relationships that have emerged. He also speaks to the next wave of developments coming in technology, new products, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must- read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is still just a ripple.

Mark Penn is the president and founder of The Stagwell Group, a private equity fund focused on the marketing services industry. He was previously chief strategy officer at Microsoft and a leading PR executive. Penn has served as a strategist and adviser for the presidential campaigns of both Bill and Hillary Clinton, for Bill Gates, and for Tony Blair, among other world leaders.