MILLION DOLLAR WEEKEND

This is a practical, creative, optimistic, and all-around encouraging and motivating entrepreneurship book by a super well-connected author with a wide audience hungry for his advice.

Who doesn't have a spare weekend to change the course of their lives? MILLION DOLLAR WEEKEND is a book of fun, achievable challenges for would-be entrepreneurs designed to get them to get off the couch, overcome their fears, and launch their new businesses quickly.

From the agent's pitch:

Many people today feel lost. They are disillusioned with their work lives, struggling to sustain themselves, forced to question their future and self-worth. And they are looking for a better way. Being your own boss might be the answer; but venturing forward with your own business is also something people deeply fear. It's a pain point Noah Kagan knows all too well.

For Noah, it all began in his mom's basement, feeling undervalued and disposable in his job, racking his brain for a means of escape. Now, he's the proud owner of AppSumo, an 8-figure company dedicated to helping entrepreneurs. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, he encourages others to welcome change and begin their journey to successful entrepreneurship - just like he did. Kagan engages with hundreds of thousands of people via his products, YouTube channel, and podcast (recent guests include bestselling author Lori Gottlieb, NPR's Guy Raz, Lululemon founder Chip Wilson).

On a private Slack, he shares advice to more than a thousand true fans and sees the fear up close: Out of fear, they shy away from even considering starting their own business. Out of fear, they invest effort in business ideas that have no basis in customer demand. Out of fear, they work and work and work on the thing before they know who they're selling it to or why that customer would want it.

Noah likes to flip all of that fear on its head. He shows it's possible to lift the pressure by a shift in focus toward the customer. He's famous for challenging people to get out into the real world, to overcome their fear of asking, to get comfortable putting themselves in front of real customers. He tells entrepreneurs it works better to ask people to buy before you have anything to sell them and that the best entrepreneurs start with demand and work backward to supply.

He believes that ANYBODY can go out there and ask for what they need, and if they ask enough, they will get it. Not every time, maybe not after a hundred times; but if they lose the fear, it doesn't matter how much they have to ask. After years of dispensing advice in Office Hours and podcasts ("I feel inspired to take on the world after every episode" says one reviewer), Kagan is ready to share his inspiration and know-how in book form.



MILLION DOLLAR WEEKEND is the book his legion of fans has been waiting for. Titled after a popular guest post he wrote for Tim Ferriss's blog, the book offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a 7-figure reality. MILLION DOLLAR WEEKEND works like a series of exercises for ousting fear and building your "ask muscle," but it is also structured to deliver a concrete asset such as a business model or an advertisement for your business in every chapter. Readers can kickstart the process in a weekend.



AppSumo is a $70 million company with a central mission of helping entrepreneurs. The plan is to promote the book to the 1 million entrepreneurs who interact with the brand every month. Kagan himselflike New York Times-bestselling authors Marie Forleo and Ramit Sethihas a massive existing audience hungry for his content and a robust platform he can leverage in exciting ways to make this book a bestseller.