MINDSHARING

In MIND SHARING, TED speaker and digital marketing strategist Lior Zoref shows how social media crowdsourcing can help you make decisions that will be quicker, better, and easier, both at work and in your personal life.

More and more people are turning to crowdsourcing to find information about finance, relationships, careers, and all other aspects of life. MINDSHARING offers out-of-the-box ways to use technology to access a collective wisdom that has the power to make us smarter and become better decision makers.

Through the power of mindsharing, people can learn to make quick, wise, objective decisions and draw on the wisdom of thousands of other brains. Lior Zoref offers step-by-step guidelines for how to tap into the full potential of online networks. These connections have the power to change lives. Zoref includes examples such as:
• How a spontaneous Facebook update saved the life of a 14-year-old boy.
• How Zoref used the power of real-time collective wisdom during his TED talk to get a near-exact estimate on the weight of an ox.
• How crowdsourcing is being used to make decisions on purchases as small as a chocolate bar and as large as a mortgage.
Drawing from his experience as a Vice-President at Microsoft, as well as insights from his extensive network, Zoref reveals how strategic crowdsourcing has the power to provide us with wisdom that is smart, accurate, and reliable in every aspect of our lives.

A CROWD-SOURCED BOOK: Almost ten thousand people are actively engaged in MINDSHARING with Zoref through his personal Facebook and Twitter accounts, and the creation of this book itself has been an innovative and cutting-edge approach to content creation.
CREATING A TRIBE: Engaging the audience in the creation of the book not only demonstrates the power and effectiveness of its content but also ensures a connection and a readership already heavily invested in the outcome.
POPULAR TED TALK: Zoref gave the first ever crowd-sourced TED Talk in 2012. Using smartphones and social media to guess the weight of the ox showed in real time how collective wisdom is just as good as an expert’s opinion.

Lior Zoref is an international speaker and private consultant for digital strategy and marketing. He teaches digital marketing to MBA students and at the Israeli Marketing Association. He also served for 14 years as the Vice President of Marketing for Consumer and Online Services at Microsoft.