MOBILE INFLUENCE

A Practical Guide to Marketing in a Mobile Age

Marketers today face an increasingly complex range of digital options for reaching always-connected consumers as they move through the shifting shopping landscape. Driven by the mass adoption of Smartphones and tablets, the purchase cycle is dramatically changing, revolutionizing how everyone everywhere buys everything. The traditional sales funnel is dead. As readers will learn for the first time in Mobile Influence, it has been replaced by the new Mobile Shopping Life Cycle, comprised of 6 specific moments or influence points where marketers have the opportunity to impact mobile consumers. Chuck Martin reviews the latest mobile research and speaks with executives from big name companies like Google, Coca-Cola, Citibank, and MasterCard on his way to discovering the shift in marketing strategies in the age of the Smartphone.
Chuck Martin is a sought-after public speaker and the bestselling author of, most recently, THE THIRD SCREEN. He is CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Martin has been a digital pioneer in the interactive marketplace for more than a decade.